In the 1980s, Jacobson took a job at a specialty printing company, where he worked with one of its clients, Simon Marketing, on its $500 million McDonald's account, The Daily Beast reported. Customers collect the Monopoly game pieces and tokens attached to McDonald's packaging for a chance to win up to $1 million. Launched in 1987, McDonald's Monopoly game is one of the fast-food chain's longest-running marketing promotions. The story dates back to the 1990s, when Jerry Jacobson, a former police officer, set up a scheme to provide winning McDonald's Monopoly pieces in exchange for a cut of the money, the report says. A wild story about a network of criminals arrested on charges that they defrauded McDonald's out of more than $24 million through its Monopoly promotion is making the rounds on the internet after Jeff Maysh unearthed the full account in a Daily Beast report over the weekend.
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